Veiko at eXpoGanvam 2024: Capital Radio interview

At the latest edition of eXpoGanvam 2024, Rodrigo Manrique Extremera, CEO of Veiko, had the chance to speak with Chimo Ortega for Capital Radio about the sector’s digital transformation and how Veiko is driving solutions in vehicle remarketing.

Digitisation of the sector: reality or challenge?

Digitisation remains central in the automotive sector. For many dealers and companies, adopting digital solutions has been a challenge, with a wide range of offerings that can sometimes feel overwhelming. Rodrigo Manrique stated with conviction that the market has evolved, and Veiko is one of the companies leading this transformation, with a fresh approach and an innovative proposition for remarketing trade-in vehicles.

What is Veiko and how does it help dealers?

Veiko presents itself as a used-vehicle auction marketplace, but with a specific focus on the trade-in vehicle. The company provides software that lets sales teams manage the vehicles a customer hands in when buying a new one, as well as technology to auction them with high profitability and turnover.

«We want dealers to see the value of the trade-in vehicle. There is business and margin in these operations, and we are here to help them maximise it,» Manrique explained.

Solving stock finance problems

Besides making valuation and auction easier, Veiko solves two key problems for dealers: getting the valuation right and selling quickly. «We provide a valuation service so the dealer has the correct price from the start, and in less than 48 hours we are at their premises to inspect the car and put it into an online auction,» Manrique said.

Looking ahead

Veiko, a year and a half old, is growing fast and is currently in its first funding round, with the aim of refining its technology and expanding the service nationwide. Rodrigo is confident that by the next eXpoGanvam, the Veiko team will have doubled in size and consolidated its position in the Spanish market.

“Our goal is clear: improve the technology and take the market,” Manrique concluded on a positive note about the company’s future.

This is only the beginning for Veiko, and with a vision focused on digitisation and innovation, it aims to keep transforming vehicle remarketing.